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Why You Must Optimize Your LinkedIn Profile Online Branding

Your LinkedIn Profile: Yes, You Must

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“I'm not searching for a job.” “I don't need one more thing to think about.” “Let other people have fun with that.” “I don't need LinkedIn for my work.” If you've ever thought a thought like these as a reason for not nurturing your LinkedIn profile, you may be hurting your company's credibility or undermining your own career.